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Give me an example of Cone's product manager continues to perform well in the market. However, a competing product is coming on strong and is
Give me an example of Cone's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Cone product manager do in order to improve upon the buying criteria, and thus potentially increase demand?
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
