Question
give me recommendations of these issues of canada goose corporation: Most Canada Goose jackets are filled with goose down as one of the world's best
give me recommendations of these issues of canada goose corporation:
- Most Canada Goose jackets are filled with goose down as one of the world's best natural insulators, and the hoods are lined with coyote fur to help protect the face from frostbite. The brand name itself comes from the use of animals to create what is marketed as the warmest winter jacket possible. So, it shows the unethical perspective of the company. However, Canada Goose says it sources coyote fur ethically, in accordance with Canada's Agreement of International Humane Trapping Standards (AIHTS), established in 1997 to set a standard for trapping wild animals and Canada Goose also abides by similar regulations in the U.S., where fur is governed by a policy called Best Management Practices (BMP).
2. The highly centralized decision-making system, which is characteristic of a simple organizational structure, is not suitable for an international company. Thus, it shows that Canada Goose does not have a suitable organizational structure in spite of this fact that the company is active in 28 countries.
3. Poor international strategy because the company has a low brand awareness outside of Canada. Low diversified portfolio in comparison with North Face as the main competitor
4. The current distribution chain is not suited to testing new products because independent retailers cannot afford to take a risk on products without proven sales
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