Give me the references in APA format for the below executive summary Executive Summary: Implementing an Augmented Reality System for Verizon

Case Study $3$: Verizon Augmented Reality System $$ Executive Summary

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Business Goals

As a traditional telecommunications company, Verizon needs to use AR tools in order ot offer better services, improve the way it looks after its assets and increase their competitive capabilities $($you know there are so many perks nowadays from having data centers$).$ Verizon$$ An Augment Reality $($AR$)$ Proposed System that Aligns with Verizon Generic Strategy $$ Differentiation through Unique Service Offering: $$ The above AR system will support generic business strategy of differentiation via unique & high$-$tech services leading to customer engagement enhancement and operational efficiency.

Scope of the Project

The proposed AR system will: Improve Customer Service with Virtual Help and Coaches on Demand. Enhance field maintenance by providing technicians with real$-$time, hands$-$free data.

Facilitate virtual product demos and experiences, especially in the marketing world. The system will not: Eliminate human customer service representatives, serve non$-$operational purposes, such as for entertainment.

Fellow competitors like AT&T have also dabbled in deploying AR for the same intentions. Verizon's solution is set to stand out from the rest by also using its $5$G network for increased performance and reliability.

It further stated that the FBI had informed it for Verizon is present in more than $150$ countries. General availability of the AR system will begin in major markets around the U$.$S$.$ with a worldwide rollout to follow.

Implementation Approach

That trial, involving high$-$traffic retail stores and important operational hubs in the U$.$S$.,$ will focus on using an AR system. The company will roll it out in phases with customer service apps, followed by field operations and marketing.

Project Time Frame

If similar AR projects are used as reference, receivers can expect a fully operational deployment in $12-18$ months. The pilot phase will last $6$ months, and it is estimated that subsequent phases should take less than the next $6-12$ months to be deployed.

Implementation Resources

It will undertake to use both internal resources and external vendors. Integration with legacy systems will be managed by Verizon IT$,$ and other specialized AR vendors will provide hardware$/$software combinations. We will have internal trainers as well external experts delivering the training.

Expected Benefits

The AR system is expected to: Drive more Sales by Improving Customer Merchandising.

Offer real$-$time support for the technician and enhance product quality. Enhance customer satisfaction through interactive pop$-$up IDC experiences. Cut operational cost through field operation streamline. Supporting virtual prototyping and testing helps speed innovation.

These benefits are anticipated to be realized in $6-12$ months after implementation.

Communication Plan

Senior management, IT team, customer service and field operations teams will be informed in both cases. Weekly progress meetings, monthly newsletters, regular emails and webinars. A dedicated project website.

Risk Analysis

Potential risks: AR hardware or software can be troublesome, executional resistance of employees can change.

Data security concerns: The first one includes rigorous testing, intensive training programs and strong security provisions.

Operational Policies

Traditionally, a term of service which details user responsibilities and data usage policies. Only authorized personnel will have access to the data collected. Information will be kept safe by encrypting it and making sure auditors check that records remain confidential.

Critical Success Factors

Success will be measured on the User adoption rates, Customer satisfaction scores, Efficiency improvements in operations, Sales growth.

These so$-$called non$-$functionals are heavily influenced by Verizon's business strategy of differentiation and the desire for increasing customer experience, operational efficiency etc.