Question
Give references and give a discussion on the following: Of the four listed in this thread, strategic, operational, tactical, and technical, which one do you
Give references and give a discussion on the following:
Of the four listed in this thread, strategic, operational, tactical, and technical, which one do you believe is not looked at in your organization?
Why do you think this is the case?
If you do not know, which of the four do you believe is the most overlooked? Why?
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
