Question
Give the correct answer with detailed explanation.. Which of the following is NOT true of ethnographic research? Uncovers customer needs that cannot be put into
Give the correct answer with detailed explanation..
Which of the following is NOT true of ethnographic research?
Uncovers customer needs that cannot be put into words
Useful for redesigning a hotel lobby
Best for causal research
Observation in a natural environment
Can be used with mechanical eye tracking data
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College Mathematics for Business Economics Life Sciences and Social Sciences
Authors: Raymond A. Barnett, Michael R. Ziegler, Karl E. Byleen
12th edition
321614003, 978-0321614001
