Question
Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions; 1.
Give two examples of brands where manufacturing costs are well below the selling price. With that in mind provide answers to the below questions;
1. How have the companies been successful in charging high prices to the brand's consumers, despite the low costs of manufacturing?
2.How is customer information used as a part of the pricing strategy?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
