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Given below are examples of corporate strengths that managements have asked be used to differentiate the firm's new products. Which of these have a market
Given below are examples of corporate strengths that managements have asked be used to differentiate the firm's new products. Which of these have a market focus?
Herman Miller: Utilize our fine furniture designers
IBM: Be for all people in computers, not just techie type
Braun: Utilize innovative design in every product
White Consolidated: Be made on our assemble lines
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