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Given Disney's focus on creating and monetizing billion-dollar franchises, some industry observers now view Disney more as a global consumer products company like Nike rather
Given Disney's focus on creating and monetizing billion-dollar franchises, some industry observers now view Disney more as a global consumer products company like Nike rather than a media company. Do you agree with this perspective? Why or why not? What strategic implications would it have if Disney is truly a global consumer products company than a media and marketing company?
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