Question
Given: Santana Rey expects second-quarter 2018 sales of her new line of computer furniture to be the same as the first quarters sales (reported below)
Given:
Santana Rey expects second-quarter 2018 sales of her new line of computer furniture to be the same as the first quarters sales (reported below) without any changes in strategy. Monthly sales averaged 45 desk units (sales price of $1,330) and 28 chairs (sales price of $580)
Sales | $ | 228,270 | |
Cost of goods sold | 150,570 | ||
Gross profit | 77,700 | ||
Expenses | |||
Sales commissions (10%) | 22,827 | ||
Advertising expenses | 11,400 | ||
Other fixed expenses | 20,400 | ||
Total expenses | 54,627 | ||
Net income | $ | 23,073 | |
* Reflects revenue and expense activity only related to the computer furniture segment. Revenue: (135 desks $1,330) + (84 chairs $580) = $179,550 + $48,720 = $228,270 Cost of goods sold: (135 desks $830) + (84 chairs $330) + $32,400 = $150,570 Santana Rey believes that sales will increase each month for the next three months (April, 53 desks, 40 chairs; May, 57 desks, 43 chairs; June, 61 desks, 46 chairs) if selling prices are reduced to $1,240 for desks and $530 for chairs, and advertising expenses are increased by 10% and remain at that level for all three months. The products variable cost will remain at $830 for desks and $330 for chairs. The sales staff will continue to earn a 10% commission, the fixed manufacturing costs per month will remain at $10,800 and other fixed expenses will remain at $6,800 per month.
Prepare budgeted income statements for the computer furniture segment for each of the months of April, May, and June that show the expected results from implementing the proposed changes. Use a three-column format, with one column for each month. (Can be done in excel)
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