Question
Given that absolute market potential almost always exceed actual industry sales, why do marketers bother to make potential estimates? Discuss four decision that a marketer
Given that absolute market potential almost always exceed actual industry sales, why do marketers bother to make potential estimates? Discuss four decision that a marketer of a laptop might make based on such potential estimate.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
