Question
Given the consumer behavior trend away from sugary drinks, what drinks are now favored in the Hawaiian and Mexican markets? Have you noticed any promotional
Given the consumer behavior trend away from sugary drinks, what drinks are now favored in the Hawaiian and Mexican markets? Have you noticed any promotional changes in Coca Cola's message due to the sensitivity toward obesity, health, etc.?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
