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Given the ever-changing landscape of marketing activities, increased levels of data collection, and other new challenges that consumers face, how concerned are you with privacy
Given the ever-changing landscape of marketing activities, increased levels of data collection, and other "new" challenges that consumers face, how concerned are you with privacy and security? Do you think this differs between generations? What problems do you see consumers facing in 5 years? 10 years?
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Privacy and security are indeed significant concerns in todays marketing landscape especially with the proliferation of data collection practices and the increasing use of technology to track consumer ...
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Marketing Strategy
Authors: O. C. Ferrell, Michael Hartline
6th edition
1285073045, 978-1285607139, 1285607139, 978-1285677316, 978-1285073040
