Question
Given the following data from a recent Comparative Competitive Efforts page in the CIR: AC CAMERA SEGMENT Your Company Industry Average Your Company vs. Ind.
Given the following data from a recent Comparative Competitive Efforts page in the CIR:
AC CAMERA SEGMENT | Your Company | Industry Average | Your Company vs. Ind. Avg. | |
---|---|---|---|---|
Price (Average Wholesale Price $ per unit) | $290 | $250 | +16.0% | |
P/Q Rating (1 to 10 stars) | 6.5 | 5.1 | +27.5% | |
Brand Reputation | 72 | 75 | -4.0 | |
Number of Models | 3 | 3.1 | -3.2% | |
Retail Outlets | Multi-Store Chains | 25 | 35 | -28.6% |
Online Retailers | 53 | 68 | -22.1% | |
Local Retailers | 2,189 | 2,897 | -24.4% | |
Retailer Support ($ per unit) | 7.32 | 6.92 | +5.8% | |
Advertising Budget ($000s) | 1,600 | 1,929 | -17.1% | |
Website Displays ($000s) | 1,200 | 1,764 | -32.0% | |
Sales Promotions | Weeks | 2 | 4.7 | -57.4% |
Discount | 20.0% | 15.9% | +25.8% | |
Warranty Period (days) | 120 | 69 | +73.9% | |
Demand for ACC Units (000s) | 218.5 | 279.0 | -21.7% | |
Gained /Lost (due to stockouts) | +1.1 | -0.1 | ||
AC Camera Units Sold (000s) | 219.6 | 278.9 | -21.3% | |
Market Share | 11.2% | 14.3% | -3.1 pts | |
Special AC Camera Contracts | ||||
Discount Offer | 30.0% | Avg. Discount = 12.4% | ||
Value Index | 81 | Avg. Value Index = 71 | ||
Special Contract Units Sold (000s) | 21.9 | Total Units = 58.5k |
Based on the above data for your company, which of the following statements is false?
Your companys competitive disadvantages in the AC camera segment had equally-sized negative impacts in causing your companys market share to be 3.1 percentage points below the regional average.
Your company's brand reputation was a slight 4.0% competitive disadvantage.
Your companys Discount Offer and Value Index were very competitive and accounted for why your company received special contacts to supply multi-chain retailers with 21,900 AC cameras.
Your companys percentage competitive advantages and disadvantages on the 10 competitive factors affecting AC camera sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a market share that was 3.1 percentage points below the industry average.
Your companys sales volume and market share in the AC camera segment were positively impacted by your companys P/Q rating, sales promotion discount, and warranty period.
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