Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price ($ per pair) $83.50 $76.28 +9.5% Search Engine Advertising ($000s) 6,000 6,225 -3.6% Free Shipping No None Same S/Q Rating 8.3 +31.7% Model Availability 250 300 -16.7% Brand Advertising 16,500 14.350 +15.0% Celebrity Appeal 60 111 -45.9% Brand Reputation 89 76 +17.1% Online Orders (000s) 429 538 -20.3% Pairs Sold (000s) 429 538 -20.3% Market Share (%) 8.0% 10.0% -20.0% 6.3 Based on the above data for your company, which of the following statements is false? Your company's biggest percentage competitive advantage in the Internet Segment related to the S/Q rating of your company's branded footwear. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in model availability. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a below-average 8.0% market share. Your company had a price-based competitive advantage of 9.5%