Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price (s per pair) $83.50 $76.28 +9.5% Search Engine Advertising ($000s) 6,250 6.225 +0.4% Free Shipping No None Same S/Q Rating 8.6 6.3 +36.5% Model Availability 499 300 +66.5% Brand Advertising 16,500 14,350 +15.0% Celebrity Appeal 140 111 +26.1% Brand Reputation 87 76 +14.5% Online Orders (000s) 709 538 +31.8% Pairs Sold (000s) 709 538 +31.8% Market Share (%) 13.2% 10.0% 13.2% Based on the above data for your company, which of the following statements is false? o Your company's branded sales volume and market share in the Internet segment was positively impacted by your company's brand reputation. Your company had a tiny competitive advantage in search engine advertising Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.2% market share. Your company had a competitive advantage on each one of the eight competitive factors affecting Internet sales and market share. Your company's two biggest competitive advantages in the Internet Segment related to S/Q rating and model availability Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price (s per pair) $83.50 $76.28 +9.5% Search Engine Advertising ($000s) 6,250 6.225 +0.4% Free Shipping No None Same S/Q Rating 8.6 6.3 +36.5% Model Availability 499 300 +66.5% Brand Advertising 16,500 14,350 +15.0% Celebrity Appeal 140 111 +26.1% Brand Reputation 87 76 +14.5% Online Orders (000s) 709 538 +31.8% Pairs Sold (000s) 709 538 +31.8% Market Share (%) 13.2% 10.0% 13.2% Based on the above data for your company, which of the following statements is false? o Your company's branded sales volume and market share in the Internet segment was positively impacted by your company's brand reputation. Your company had a tiny competitive advantage in search engine advertising Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.2% market share. Your company had a competitive advantage on each one of the eight competitive factors affecting Internet sales and market share. Your company's two biggest competitive advantages in the Internet Segment related to S/Q rating and model availability
