Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price ($ per pair) $78.50 $76.28 +2.9% Search Engine Advertising ($000s) 6,000 6,225 -3.6% Free Shipping No None Same S/Q Rating 5.9 6.3 -6.3% Model Availability 400 300 +33.3% Brand Advertising 15,000 14,350 +4.5% Celebrity Appeal 180 111 +62.2% Brand Reputation 87 76 +14.5% Online Orders (000s) 684 538 +27.1% Pairs Sold (000s) 684 538 +27.1% Market Share (%) 12.7% 10.0% +27.0% Based on the above data for your company, which of the following statements is false? Your company's two biggest competitive advantages in the Internet Segment related to celebrity appeal and model availability. Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation. Your company had a price-based competitive advantage of 2.9%. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 12.7 % market share. Your company had a small competitive disadvantage in search engine advertising