Given the following data from a recent Comparative Competitive Efforts page in the CIR:

$\backslash$table$[[$INTERNET SEGMENT,$\backslash$table$[[$Your$],[$Company$]],\backslash$table$[[$Industry$],[$Average$]],\backslash$table$[[$Your Company$],[$vs$.$ Ind. Avg.$]]],[$Retail Price $($$ per pair$),$$$66\mathrm{.}00,$$$76\mathrm{.}28,-13\mathrm{.}0\%$