Given the Four V$$s of Big Data, which of the following organizations most likely uses Big Data?

Multiple choice question.

A university system that uses students$$ reviews of its faculty and courses to help administrators make decisions about faculty members$$ salaries and tenure.

A popular food truck that regularly tweets and posts its location, offers coupon codes to its followers on social media, and accepts mobile, digital wallet payment.

A leading news website that uses data about its visitors$$ and followers$$ activities to shape its news coverage, customize news alerts, and gain advertisers and subscribers.

A regional sporting goods chain that uses customers$$ billing and shipping information and order history to mail them catalogs and postcards for sales and promotions.