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Given your identified target market, the product life cycle, and the competitive landscape shown in your positioning, Identify a minimum of 3 IMC tools in

Given your identified target market, the product life cycle, and the competitive landscape shown in your positioning, Identify a minimum of 3 IMC tools in the Promotional Mix (e.g. Personal Selling, PR, Sales Promotion, Direct Response, Word of Mouth, Advertising - broadcast, print, etc.) you think would meet your Promotional objective. Provide rationale.

  1. Three IMC Tools
IMC Tool Rationale for selection

My product is a multivitamin from Rexall Company in Canada.

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