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Glamora Coats offers an inexpensive mink-coat that sells for $300 which they ant to market to retail customers. The coat has both a male and

Glamora Coats offers an inexpensive mink-coat that sells for $300 which they ant to market to retail customers. The coat has both a male and female style choice. What media mix would you suggest for a $20 million advertising campaign? Justify your answer

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