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Global Focus: Organizational Design at Procter and Gamble For many years Procter and Gamble used a regional form of organizational structure. There were four regional
Global Focus: Organizational Design at Procter and Gamble For many years Procter and Gamble used a regional form of organizational structure. There were four regional area divisions for the complete global operations. P&G will now have, instead, seven global product divisions for its product lines; baby care, beauty care, fabric and homecare, feminine products, food and beverage, healthcare and corporate new ventures, and tissues and towels. There will be eight market development organizations in North America, Central and South America, the Middle East and Africa, Central and Eastern Europe, Western Europe, Japan/Korea/ India/ Australia, China, and Latin America. The role of the market development organization is to develop P&G product portfolios in each of these geographical sectors. One of the main reasons for the change in the organization structure is that it will shift the orientation of P&G from a regional focus to a product focus. It will also result in more efficient operations at P&G's headquarters (Manufacturing Chemist, 1998). a. Appraise the strengths of product base structure as against the existing structure in Procter & Gamble b. Illustratively present how the new structural design of P & G would look like. c. Highlight five (5) factors to be considered while choosing any form of organizational structure
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