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Global Market Strategies in Action Businesses use different strategies to enter foreign markets. The key options include importing, exporting, franchising, licensing, global outsourcing, joint ventures,

Global Market Strategies in Action
Businesses use different strategies to enter foreign markets. The key options include importing, exporting, franchising, licensing, global outsourcing, joint ventures, and foreign subsidiaries. Each provides different economic opportunities, along with specific commitments, control, risk, and profit potential.

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