global pricing is one of the most critical and complex issues in international marketing. Price is the only one marketing mix instrument that creates revenues. All other elements entail costs. A company's global pricing policy may make or break its overseas expansion efforts.

Thse are the factors to be considered in the development of a global pricing strategy: political, social, economic and technological.

The price of Starbucks latte in china is broken down by costs.

• other operating expenses $0.23 5%
• equipment costs $0.17 4%
• tax $0.24 5%
• general and administration $0.28 6%
• labor $0.41 9%
• raw material $0.64 13%
• store operating expenses $0.72 15%
• profit $0.85% 18%
• rent $1.25% 26%
• net = to 100% due to rounding $4.80

which factors did you (would you) take into consideration for your pricing strategy of the single serve brewer in the area / region of South Africa.

why do you feel it was the most significant?