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Global Sourcing & Procurement EXAMINE THE IMPORTANCE OF GLOBAL SOURCING DECISIONS: Explain strategic sourcing Explain why companies outsource processes Analyze the total cost of ownership
Global Sourcing & Procurement
EXAMINE THE IMPORTANCE OF GLOBAL SOURCING DECISIONS:
- Explain strategic sourcing
- Explain why companies outsource processes
- Analyze the total cost of ownership
- Evaluate sourcing performance.
- SUMMARY OF KEY POINTS
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
