Question
Global Strategic Marketing - Discussion board: Utilizing the PESTEL analysis discussed in the unit lesson, briefly analyze a firm's external environment. This can be any
Global Strategic Marketing - Discussion board:
Utilizing the PESTEL analysis discussed in the unit lesson, briefly analyze a firm's external environment. This can be any firm (your employer or a favorite company). How do you think the use of this tool would assist in strategic planning?
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
