GLO-BUS is the world's only truly international simulation where the focus is on competitive business strategy. GLO-BUS is a completely online exercise where teams of students run a digital camera company in head-to-head competition against companies run by other class members.

Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete in a global market arena, selling digital cameras in four geographic regions

- Europe-Africa, North America, Asia-Pacific, and

Latin America.

Company co-managers must make decisions relating to R&D, component usage, camera performance, product line breadth, production operations, work force compensation, outsourcing, pricing, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating.

All aspects of the GLO-BUS business strategy game parallel the functioning of the real-world digital camera market, thus allowing you and your co-managers to (1) think rationally and logically in deciding what to do and (2) get valuable practice in making a variety of different business decisions under circumstances that mirror real-world competitive conditions.

My company used the Broad Differentiation Strategy.

*Fill out the chart and fill the entire column on the right.

1. Figure 5.1- The Five Generic Strategies with your products depicted 2. Figure 1.1- Identifying a Company's Strategy with your company's specific information