Question
Glocalisation is the process of tailoring and advertising of goods and services on a global or near-global basis to increasingly differentiated local particular markets (IMM
Glocalisation is the process of "tailoring and advertising of goods and services on a global or near-global basis to increasingly differentiated local particular markets" (IMM Graduate School, 2021, p. 28).
Analyse both the attached article as well as other information available on Aspen Pharmacare Holdings Limited. Describe five instances where Aspen has either implemented 'globalisation' or 'localisation' and explain how it (globalisation or localisation) has benefited Aspen in that particular situation.
Two marks will be awarded per detailed discussed of each instance.
Students are required to conduct secondary research to answer this question. All sources are to be indicated clearly both in-text as well as in the reference list.
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