Answered step by step
Verified Expert Solution
Question
1 Approved Answer
GM wanted to know what features were used the most in their new cars, so they invited 10 people who owned GM cars to sit
GM wanted to know what features were used the most in their new cars, so they invited 10 people who owned GM cars to sit in a room with a moderator and answer questions. This is an example of
snowballing. | ||
a focus group. | ||
secondary research. | ||
an interview. | ||
an experiment. |
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started