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GM wanted to know what features were used the most in its new cars, so the company invited 1 0 people who owned GM cars
GM wanted to know what features were used the most in its new cars, so the company invited people who owned GM cars to sit in a room with a moderator and answer questions. This is an example of
Multiple Choice
secondary research.
an interview.
an experiment.
a focus group.
snowballing.
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