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marketers coulu watcil cmineren play.

To quickly test the new prototype, market researchers spent two days watching, through a one$-$way mirror, groups of $3-$to $6-$year$-$old boys play with the new toys in the Play Lab. They recorded behavior, enjoyment level, and length of play time. Researchers also conducted focus groups with the mothers to get their opinions on the new toy, including important factors such as price and promotion.

Following the two days of observation and focus groups, marketing researchers analyzed their findings. Key insights gained were that the children played with the new prototype longer than any toy they had ever tested. Moms were especially enthusiastic about the new toy, but were skeptical about the proposed price and the name "Everyday Heroes." The marketing team presented their findings to their managers.

Based on the analysis, Fisher$-$Price decided to launch the product in three test market cities with demographics closely resembling the demographics of the United States as a whole. Rather than lower the price point, they decided to offer on$-$packaging discounts. The new name of Rescue Heroes was accepted. The sales from the test markets were closely watched, and sales exceeded expectations.

Read the description of the process and then match it to the appropriate stage of the marketing research approach.

$\backslash$table$[[\backslash$table$[[$Observe$],[$children$]],$Launch product,Present results,Analyze data,Monitor sales,Best approach$],[\backslash$table$[[$Determine$],[$constraints$]],\backslash$table$[[$Conduct focus$],[$groups$]],$Change name,Boys like it$,$Offer discount,$\backslash$table$[[$Research$],[$objective$]]]]$

Step $1$

Define the problem

Step $2$

Develop the research plan

Step $3$

Collect relevant information

Step $4$

Develop findings

Develop findings

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