Go online to the M&Ms websiteM&Msand evaluate it.

• What does the company do to build loyalty? To build community?
• Are there opportunities for feedback? Does the company partner with other organizations to leverage the loyalty those other companies enjoy with their customers? If so, what is the company doing?
• Overall, what do you think is most effective about the site? What is the least effective?
• Are you a loyal customer of M&Ms? If so, why?