Go to http://advertising.chinasmack.com/2011/weird-wonderful-chinese-advertising-of-2011.html, which is a website that portrays advertisements from China. In small groups, choose one advertisement to analyze. Compare it to a similar ad created in the United States.

1. What are some differences you see in the advertisement?

2. What does the advertisement say about cultural values in the country it is from?

3. What message is the advertisement sending about a particular product or company?

4. Does the advertisement require an explanation for our understanding?

5. Would this particular advertisement be effective if shown in the United States?