Go to the Bloomberg Yahoo Finance website. Enter the stock symbol for PepsiCo, INC. Note the wealth of information on the company that may be obtained by clicking any item along the row below the company name. You will use this data when you refine your lists of key external and internal factors later in the course. Each factor listed for this exercise should include a percentage, number, dollar, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities. Avoid vagueness in strategic planning.