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Go to the Chris Houston's video and listen to him talk about the relationship between purpose, brand and culture . Reflect on your main take-away

Go to the Chris Houston's video and listen to him talk about the relationship between purpose, brand and culture. Reflect on your main take-away from this video? https://www.youtube.com/watch?v=LsZ5m6ceuM4
Reflect on why corporations tend to choose profit maximization over profit optimization?
Explain why CSR is a competitive advantage according to Porter and Kramer (2006).

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