Go to the grocery store close to where you live and answer the following:

1.IDENTIFY GROCERY STORE BRAND NAME: ____________________________

2.IDENITFY STORE LOCATION TYPE (refer to page 401-403):_________________________

3.IDENTIFY FORM OF OWNERSHIP (Independent Retailer, Corporate Chain or Contractual System): ______________________________________

4.A retail management strategy that successfully leverages store design to drive customer flow and create unique experiences is a big part of the retail brand. It is a proven method for producing the kind of value that keeps retailers competitive and profitable. What type of retail layout is used at this grocery store?

5.We learned about retail communications and how intangibles like image are important. Closely related to image is the store's ambience or environment. What do you notice about the layout, colour, lighting, and music in the store? Write down your observations. What kind of retail experience does it create?

6.Merchandising products involve the depth and breadth of the product line. What type of merchandising does the grocery store use? Explain your answer.

7.Category management is a popular approach to managing the assortment of retail merchandise. As you are walking around the grocery store, identify 3 different kinds of merchandise categories.

8.The use of displays, coupons, product samples and other brand communications to influence shopping behaviour is known as Shopper Marketing. Provide an example of one that is used at this grocery store.

9.In Retail Pricing, discounts may be used to increase demand of complementary products (i.e. cake mix is on sale to generate frosting purchases). As you are going around the store, look for an example of this type of retail pricing discount, include your example and explain your answer. NOTE: (you may not use the cake mix example)

10.What stage in the retail lifecycle does the grocery store belong to? Provide evidence to substantiate your answer.