Question
Go to the McDonald's Canada website and explore it, both on desktop and mobile. Choose two additional country websites other than the US and explore,
Go to the McDonald's Canada website and explore it, both on desktop and mobile. Choosetwoadditional country websites other than the US and explore, both on desktop and mobile. (Three different cultures in total.) Ensure one website is not in English.
McDonald's Malaysia
McDonald's Us
McDonald Uk
1.How have the websites been adapted to each local culture (including food options)? Comment on language and customs included in the brand messaging. Does the McDonald's brand "feel the same" (logos, slogans, imagery etc.), regardless of culture? Are "mobile-first" design principles considered? Explain. (9 marks)
2.Find anew menu itemavailable on each country's website. What forms of marketing communications are being used to promote it and how are they integrated? (3 marks)
3.Describe anysales promotionsrunning on the three websites. Are they culture-specific? Explain. (3 marks)
4.How does McDonald'sgive backto the communities it operates in, as outlined on your three websites? Are their efforts in keeping with the brand as you know it? (3 marks)
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