Question
Go to Warc and find a case study for a campaign that was submitted for an advertising award (such as the IPA Effectiveness, Cannes Lions,
Go to Warc and find a case study for a campaign that was submitted for an advertising award
(such as the IPA Effectiveness, Cannes Lions, or Effie Awards). Discuss what method(s) and
measure(s) the advertiser used to show the campaign had worked as intended.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
