• Go to: youtube.com/allstate to view several of the Mayhem commercials for Allstate then analyze Allstate's Mayhem ads based on the process of creating an advertising message as outlined in the chapter.
• Based on the information in this case, suggest several ways that Allstate could measure the effectiveness of the Mayhem campaign.
• Explain the concept of social selling and discuss how sales agents for Allstate could use digital technologies to benefit their business.
• Discuss how Allstate can use social media and mobile marketing to engage their customers and potential customers. Point out some challenges they will potentially face using social media.