Go to Zotter Chocolate's homepage www.zotter.at and find out about their

• production processes
• projects around the world
• environmental and fair trade certificates.

Also, research their economic data (turnover, market position, workforce).

Then, answer the following questions:

1. Where would you put Zotter on the triple bottom line?

2. Argue your positioning by explaining the various aspects of the TBL in relation to Zotter's business conduct.

3. Imagine you are the PR manager of Zotter and are confronted by a journalist's view that all of Zotter's outside appearance is "pure PR schemes". What would you probably answer?