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Go to:http://www.campbellsoup.com/Why would a company like Campbell's utilize multiple sub-brands (Chunky, Homestyle, etc.) within their soup line? Describe the target segments for each sub-brand. Why
- Go to:http://www.campbellsoup.com/Why would a company like Campbell's utilize multiple sub-brands (Chunky, Homestyle, etc.) within their soup line? Describe the target segments for each sub-brand. Why would Campbell's create depth in their product lines?
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