Go tohttp://www.youtube.com/watch?v=u4ZoJKF_VuA(or

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action/transcript?language=en

for atranscript) and view(or read)Simon Sinek's 18-minute Ted Talk, "Start with Why," and briefly describe:

1.How the architecture of the human brain affects decision-making

2.What this means for a firm that is trying to recruit and retain employees that "fit"

3.What this means for a firm that is trying to build customer loyalty