Goals 1. List the long-term objectives of your campaign. To increase voter turnout in local elections 2. State the intermediate goals for this issue campaign. People have more sense of power and there is a larger turnout for votes 3. Increase public awareness, increase public participation in the political process, increase voter registration Organizational Considerations 1. Resources would include educating the public and social media 2. Expand leadership group Increase experience of existing leadership Build membership base Expand into new constituencies Raise more money 3. List internal problems that have to be considered if the campaign is to succeed