Question
Gogging Ltd is a major producer of prefabricated beach houses. The company consists of two divisions: Perth division and Brisbane division. The Perth division's annual
Gogging Ltd is a major producer of prefabricated beach houses. The company consists of two divisions: Perth division and Brisbane division. The Perth division's annual performance report follows. It forms the basis of the evaluation of the division and its management.
Balance sheet as at 31 December
Current year
Last year
Assets:
Current Assets
$1,000,000
$800,000
Fixed Assets
$1,915,000
$1,200,000
Total Assets
$2,915,000
$2,000,000
Liabilities:
Current Liabilities
$500,000
$800,000
Long term Liabilities
$2,415,000
$1,200,000
Total Liabilities
$2,915,000
$2,000,000
Performance report for the year ending 31 December
Current year
Last year
Sales Revenue:
$850,000
$950,000
Variable Costs
$505,250
$550,250
Contribution Margin
$344,750
$399,750
Less:Controllable Fixed Expenses
$60,000
$70,000
Profit Margin Controllable by Divisional Manager
$284,750
$329,750
Less:Traceable Fixed Expenses
$140,000
$90,000
Profit Margin Traceable to Division
$144,750
$239,750
Less:Common Fixed Expenses
$60,000
$60,000
Net Profit Before Tax
$84,750
$179,750
Corporate Tax (20%)
$16,950
$35,910
Profit After Tax
$67,800
$143,800
Minimum required rate of return is 20%
The Perth division has the opportunity to add a new product line that would require an additional investment in operating assets of $500,000. The cost and revenue characteristics of the new product line per year would be:
Sales
$1,200,000
Variable cost
60% of sales
Controllable Fixed Expenses
$120,000
Traceable Fixed Expenses
$50,000
Required: (Total Marks: 15)
(i)Calculate the ROI (return on investment) ofthe Perth division to evaluate "divisional manager's performance" for the current year and comment on the manager's performance. Show your calculations.(2 marks)
(ii)Calculate the ROI ofthe Perth division to evaluate "divisional performance" for the last year and comment on divisional performance. Show your calculations.(2 marks)
(iii)Calculate the RI (residual income) ofthe Perth division to evaluate the "divisional manager's performance" for the current year andcomment on the manager's performance. Show your calculations.(2 marks)
(iv)Calculate the RI ofthe Perth division to evaluate "divisional performance" for the last yearand comment on the divisional performance. Show your calculations.(2 marks)
(v)Calculate the ROI ofthe Perth divisionwith the new product line for the current yearand recommend whether the divisional manager should undertake the new product line. Show all calculations and give one (1) reasons for your recommendation.(3 marks)
(vi)Discuss the merits of Gogging Ltd using Economic value added (EVA) to manage organisational performance.(4 marks)
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