GOJEK AND GRAB PLEASE BE AWARE, SHOPEEFOOD IS READY TO EXPANSION IN INDONESIA. It is strongly suspected that the e-commerce company Shopee will soon expand its food delivery service, Shopee Food in Indonesia by recruiting driver partners. This service will be a competitor to GoFood and GrabFood. The ShopeeFood service itself has been introduced in Indonesia since April 2020, and is also available in Vietnam, after Shopee's parent, Sea Group acquired a food delivery company in Hanoi, Vietnam, namely Foody Corporation in August 2020. The Shopee Food advertisement has also been uploaded on the official Shopee Indonesia YouTube channel on January 10, 2021. In the advertisement, the Shopee Food service seems to be separate from the main Shopee application and can be downloaded in the Play Store and Apps Store application stores. In addition, as observed by KompasTekno, the ShopeeFood Driver application that will be used by Shopee Food partners, can now be downloaded on the Google Play Store. Another indication, Shopee Indonesia has also announced driver partner recruitment information for Shopee Food, on their official website. In the site, which was updated on November 25, 2020, it contains more legal provisions, requirements, and codes of conduct to join as a Shopee Food driver partner. Announcement of recruitment of Shopee Food partners circulating on the internet. In the world of the internet, registration information for Shopee steering partners is also circulating. KompasTekno has contacted Shopee to confirm whether the vacancy is correct and how to register correctly. KompasTekno is trying to ask Shopee for confirmation about this ShopeeFood service. However, until this news was broadcast, Shopee Indonesia had not yet responded. The food delivery business in Indonesia is indeed quite tempting. According to the e-Conomy SEA report from Google, Temasek, and Bain & Company last year, food delivery services experienced an increase throughout 2020. In Indonesia, food delivery services are still dominated by Gojek and Grab. When Shopee Food is officially launched, it will no doubt become a new competitor to the two green ride-hailing companies. Shopee will also be the first e-commerce in Indonesia to have its own food delivery service, if Shopee Food is really launched. Based on the news above, answer the questions below Why did Shopee launch the ShopeeFood service? Describe based on the feasibility of the company's business model