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Golden Gate Hair Company keeps track of the gender and age of its customers so it can target emails to them and be sure to
Golden Gate Hair Company keeps track of the gender and age of its customers so it can target emails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of in marketing.
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Strategic Management State Of The Field And Its Future
Authors: Irene M. Duhaime , Michael A. Hitt , Marjorie A. Lyles
1st Edition
