Question
Golfgamez is an idea for a business that sells a mobile phone app for golfers. This app has three key functions: 1) GPS-enabled scoring &
Golfgamez is an idea for a business that sells a mobile phone app for golfers. This app has three key functions: 1) GPS-enabled scoring & record-keeping, 2) facilitation of side bets between golfers, and 3) offering coupons for discounted golf merchandise from third-party retailers.
Using this revenue model for GolfGames app idea:
Target Customers:
The target customers would be avid golfers, who play golf on average at least once a month. These customers are looking to improve their scores, thus use Golfgamez to track their scoring, use GPS to get exact distances for shot and club selection, and play with other golfers with similar ambitions to improve their game. These customers come from a middle to upper class income level, own a smartphone and play golf both as a sport and to work on social networking.
1) App Download Free. There are many existing golf GPS apps available for download on both IOS and Android that are free to download. It is more competitive to offer free download to attract users, allowing them to navigate features of the app and subscribe to membership for upgraded services.
2) Coupon Purchases Work with well established and popular golf equipment stores to establish types of coupons that golfers would use, advertising fees paid by vendors or commissions charged to vendors if golfers indeed use the coupon for purchase.
3) Side Games 3% of the transaction for side bets. Side bet function in the app is a bonus tool for avid golfers to gamble during golfing. A small percent of transaction fee is insignificant to deter golfers from using the app to pay for side bets.
4) Additional Revenue Stream Subscription (monthly or yearly) Free trial of one month to upgraded to the next level. Then, for additional features, offer one or two subscription levels that golfers can choose from if they want all the bells and whistles. Features like improved yardage estimates for front, middle and back of the green, live wind speeds and direction, history tracking of every shot and every round played and access to instruction videos.
Pricing:
Basic Download Free
Upgrade to Pro Membership 3.99/Month or 39.99/Year
Upgrade to Platinum Membership 9.99/Month or 69.99/Year
1. Present the narrative for a best-case scenario, a most-likely scenario, and a worst-case scenario based on adjustments to these assumptions.
2. provide an appendix including three fully developed, month-by-month revenue forecasts representing your three scenarios in spreadsheet form. Includes units sold, selling price per unit, and accounts receivable collections for three years.
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