Question
Gonzalez owns a chain of travel goods stores, Gonzalez Travel Goods. Last year, his sales staff sold 15,000 suitcases at an average sale price of
Gonzalez owns a chain of travel goods stores, Gonzalez Travel Goods. Last year, his sales staff sold 15,000 suitcases at an average sale price of $170. Variable expenses were 80% of sales revenue, and the total fixed expense was $140,000. This year, the chain sold more expensive product lines. Sales were 10,000 suitcases at an average price of $270. The variable expense percentage and the total fixed expenses were the same both years. Gonzalez evaluates the chain manager by comparing this year's income with last year's income.
Prepare a performance report for this year. How would you improve Gonzalez's performance evaluation system to better analyze this year's results?
Begin by preparing a performance report. (Complete all answer boxes. Enter a "0" for zero amounts.)
Gonzalez Travel Goods | ||||
Income Statement Performance Report | ||||
| This Year | Last Year | Variance | |
Number of suitcases sold |
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Sales Revenue |
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Variable Expenses |
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Contribution Margin |
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Fixed Expenses |
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Operating Income |
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