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ACCT 356 Assignment 1 Question 2 (20 marks) Assume that in 2016, Dubbledore Industries changed its processes and trained workers to recognize quality problems and fix them before products are finished and shipped to customers. Quality is now at an acceptable level. The selling price for its key product, RBK10, was increased in 2016 to reflect an increased price for direct materials and additional conversion costs needed to deliver a higher quality product. Sales have increased, even with the increase in price, and returns have decreased. Dubbledores' managers attribute this to higher quality and a price that is still less than their main competitor, Ginko Corporation. Information related to the RBK10 product for the current period and prior period follows: 2015 2016 Units of RBK10 produced and sold 19,000 21,500 Units returned 1,150 550 Net sales in units 17,850 20,950 Selling price $23 $26 Direct materials (kilograms) used 47,500 51,600 Direct material cost per kilogram $1.25 $1.35 Manufacturing capacity in units 23,000 23,000 Total conversion costs $115,000 $149,500 Conversion cost per unit of capacity $5 $6.5 Selling and customer-service capacity 100 customers 120 customers Total selling and customer-service costs $11,000 $12,600 Total selling and customer-service capacity cost per customer $110 $105 Advertising staf 4 4 Total advertising costs $24,000 $28,000 Advertising cost per employee $6,000 $7,000 Conversion costs in each year depend on production capacity defined in terms of RBK10 units that can be produced, not the actual units produced. Selling and customer-service costs depend on the number of customers that Dubbledore can support, not the actual number of customers it serves. Dubbledore ACCT 356v8 Assignment 1 Sept. 2016 ACCT 356 Assignment 1 has 95 customers in 2015 and 115 customers in 2016. At the start of each year, management uses its discretion to determine the number of advertising staf for the year. Advertising staf and its costs have no direct relationship with the quantity of RBK10 units produced and sold or the number of customers who buy RBK10. REQUIRED: a) Calculate the operating income of Dubbledore for 2015 and 2016. (4 marks) b) Calculate the growth (both revenue and cost efect), price-recovery (both revenue and cost efect), and productivity components that explain the change in operating income from 2015 to 2016. (10 marks) c) What type of strategy is Dubbledore pursuing: cost leadership or value leadership? Support your answer using the variances calculated in question 2 (i.e., explain how the variances may demonstrate the company is pursuing a particular strategy). (6 marks) ACCT 356v8 Assignment 1 Sept. 2016 ACCT 356 Assignment 1 Question 3 (30 marks) Lesson 2, Note 5 presents an interactive tool that can help you assess the five forces for any industry. Using this tool and Internet research, analyze the five forces in the high-end car manufacturing industry (such as BMW, Mercedes, Infiniti, Porsche, etc.) to identify how each of Porter's Five Forces afects the level of competitive intensity in the industry. If you follow the questions in this interactive tool for each force in your analysis, it will help to direct your discussion and draw conclusions. Use APA formatting for any external research. You should provide at least one outside source of information in your analysis. REQUIRED: a) In paragraph form, describe how each of the five forces impacts the level of competiveness in the high-end car manufacturing industry. (20 marks) b) Complete the following chart to summarize the strength of each force and provide recommendations to luxury car companies to reduce the efect of the force. (10 marks) Competitive Strength Force 1= weak Suggestions to Help Mitigate Force 2= moderately weak 3=moderate 4=moderately strong 5=strong Threat of New Entrants Power of Buyers Power of Suppliers Power of Substitutes Internal Rivalry Question 4 (20 Marks) Wondergardens Ltd. operates amusement parks similar to those such as Six Flags, Universal Studios, and Disneyland. Wondergardens' mission is to provide high quality family entertainment that exceeds guests' expectations and creates lifelong memories. To achieve this goal, Wondergardens strives to provide safe, clean, friendly family environments at reasonable prices. In addition to the amusement parks, the company operates a community outreach program. Through volunteerism, it ofers educational and recreational programs (e.g., after school programs for children and teenagers, employment-related training for adults) and special events at its facilities. ACCT 356v8 Assignment 1 Sept. 2016 ACCT 356 Assignment 1 Wondergardens' president, Roland Coaster, has asked you to lead a team of employees in developing a balanced scorecard for its parks. ACCT 356v8 Assignment 1 Sept. 2016 ACCT 356 Assignment 1 REQUIRED: a) Describe the type of competitive strategy you believe Wondergardens is pursuing and your reasoning. (4 marks) b) Develop a balanced scorecard for Wondergardens including four measures in each of the four perspectives (financial, customer, internal operations, and learning and growth). Make sure your measures are specific, measurable, attainable, and relevant. (16 marks) Note: This problem is originally from the test bank for Chapter 13 of Horngren, C. T., Datar, S. R., Rajan, M. V., Beaubien, L., & Graham, C. (2016). Cost Accounting: A Managerial Emphasis (7th Cdn. ed.). Toronto: Pearson Canada, but it has been modified to meet the needs of this course. ACCT 356v8 Assignment 1 Sept. 2016