Good brand positioning should have a foot in the present and a foot in the future. Which of the following captures the meaning of this statement?

Group of answer choices

The positioning must balance what the brand is and what it could be.

The future of the brand positioning must be built on the past.

The positoning must include a laddering of current attributes and future benefits.

The positioning must include points of difference and points of parity.

The positioning strategy must be more offensive than defensive.