Good day I need to find and write more information such as report or essay about: Zara in India

Problems: Cultural issue= although the new mall culture is inducing buying habits to change, Indians still do not change their wardrobe that quickly, Western women's wear is still catching on= traditional Indian wear tends to dominate the wardrobe/ there is a strong preference for bright colors as opposed to the limited color palette.In India most foreign retailers have struggled to build a strong franchise based around import led premium pricing strategy. ZARA focuses on rapid product development, design and outsources the manufacture in small batch sizes to a network of dedicated suppliers.

Possible solutions: SegmentationReallocate the winter clothing more in the North of India as they are exposed to cold climateInitiate summer collections in mid and south part of India as it is exposed in warm climateSell clothing that are not too skin showingHave a diversity of colors.

Or maybe you can find another ideas Zara in India.